Growing up in NYC, I spent hours, sometimes days, waiting in line for Supreme and Nike drops, only to flip them for three times the price. Ironic, given what I'm about to write, but what stuck with me wasn't the resale, it was how those brands created emotional buy-in.

What I saw in Supreme and Nike was the power of community-driven storytelling. When a brand is real, relatable, and rooted in culture, it earns a place in people's lives, and the audience becomes the advocate.

I believe the most effective platform for any brand isn't media. It's people. When trust and relevance are earned, communities do the storytelling.