In early 2025, Powerade set out to make a global statement with newly signed young football phenoms Lamine Yamal and Rodrygo

THE GOAL

Create a bold, culture-driving moment that officially introduces Rodrygo as the brand’s newest global face

THE TENSION

Pressure is everywhere. In the biggest games. At the Olympic level and the recreational level. It's universal in sport— felt by athletes at all levels, from everyday athletes to the elites on the world's biggest stages

OUR OPPORTUNITY

Empower athletes to rise above the pressure, not crumble under it, by spotlighting the critical moments of mental and physical preparation

OUR POV

The Moment Before The Moment is where today's games are decided. Great performances are as much mental as they are physical

RESULTS

The collaborative social film between Rodrygo and Powerade has amassed nearly 18M views on Instagram to date.